Inviting opinion pieces on luxury issues, marketing, retail and media

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Data plays a key role in the mall’s rebirth

As we watch the evolution of the shopping mall, its format is moving back toward Victor Gruen’s original vision from 1956, where many malls are now evolving again to become mixed-use, live, work and shop, retailtainment centers.

Day’s wrap: Browns, Waldorf Astoria, Mercedes, Balmain, Bloomingdale’s and Concours

Luxury Daily's live news from Aug. 31 - Fred Segal brings Browns to the US in experiential pop-up; Waldorf Astoria opens first hotel in Southeast Asia; Mercedes-Benz looks to entertain with A-Class TV appearance; Balmain enlists virtual faces as brand spokesmodels; Bloomingdale’s puts lens on personal style in fall campaign; Concours of Elegance closes out summer’s automotive festivals.

Bloomingdale’s puts lens on personal style in fall campaign

Department store chain Bloomingdale’s is encouraging consumers to mix and match their wardrobes and home décor in an effort that focuses on style as a means of self-expression.

Balmain enlists virtual faces as brand spokesmodels

French fashion house Balmain is the latest luxury brand to cast computer-generated models in its marketing, pointing to a growing trend of virtual ambassadors.

Fred Segal brings Browns to the US in experiential pop-up

British department store Browns is opening its first international shop with a temporary outpost at Los Angeles’ Fred Segal.

Mercedes-Benz looks to entertain with A-Class TV appearance

German automaker Mercedes-Benz is linking up with British television series “The X-Factor” to prove the star power of its A-Class sedan.