Fashion shoppers 44% more likely to make a purchase from Woodhouse Clothing thanks to new AI-powered personalisation

UK men’s fashion retailer reaps benefits from using Nosto’s artificial intelligence to personalise web and email experiencesThe introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to increase the retailer’s average order value, which is up 7%.Woodhouse has implemented personalisation technology from Nosto which uses advanced AI machine... Source: RealWire