Consumers demand sustainable fashion – but won’t pay more for it, new research finds

Survey identifies top five ways consumers want fashion to become more sustainableNew research suggests over half (52%) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29% of these consumers say they will pay more for sustainably-made versions of the same items.And despite many clothing manufacturers and retailers already taking steps to become... Source: RealWire